Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were. Branding is one of the most important aspects of any business, large or small. Cocacola marketing plan the coca cola company coca cola. Cocacolas brand name is known well throughout 94% of the world today.
The marketing plan is the part of the business plan. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Discussion and analysis of the marketing strategy of coke zero in. In pakistan pepsi is the market leader and coca cola is its. The cocacola brand is globally valued and recognized. The marketing strategy of coca cola is a mix of three important elements affordable prices.
Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic. Identifying market segments andtargets formarketing. Us market in 2005, as a sugarfree version of cocacola that maintains the same. Coca cola marketing analysis project report swot analysis. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry.
Coca cola marketing strategies free download as word doc. Coca cola marketing strategies pepsi co coca cola scribd. It is best known for its flagship product, cocacola, and is one of the largest. Its product portfolio consists of roughly more than 400 brands. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. An evaluation of marketing strategies undertaken by coca. Coca cola is a multinational corporation having its route in almost every part of the world. It contains a solid and complete set of marketing and advertising activities for the particular brand. Pdf strategic marketing plan for cocacola 2016 researchgate. Most famously the female sale increase from diet cokes tv adverts in the 90s. Marketing plan for coca cola company by tuf students.
Presentation marketing plan of pepsi pepsi the coca. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. The main objective of this assignment is enlightening the strategic objective of coca cola company by relating with impact, construction and promotion or support of marketing plan. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Heres how cocacola keeps its marketing strategy focused. History has shown that the cocacola company has touched so many lives since world war ii. An example for such successful implementation of marketing strategy is coca cola.
They use the advertisements as one of the most important promotional tools. Along with advertisement they also use other promotional tools. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own. Coca cola is known as soft drink of the world bell, 2004. Pricing strategy on the right is a marketing tool to work out pricing strategy. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. The drink did not have bubbles at that time and started selling at soda fountains.
It was invest by dr john pemberton, who was a pharmacist in atlanta. Coca cola is one of the most leading company in soft drink beverage industry. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Identifying market segments and targets for marketing strategy plan of cocacola company in. To fully understand how they act, lets discuss the components of their marketing strategy. Cocacola has a lot of strength in their marketing plan and business. Coca colas commitment to a campaign of audience engagement throughout their online marketing crusades is well recognized.
Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. The marketing strategy of coke zero 375ml cans is best described as market. Cocacolas bottling system also allows the company to take advantage of infinite growth opportunities around the world. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored. This video is about cocacolas marketing campaign strategy. Cocacolas headquarters are in atlanta, georgia, in america. Pdf coco cola marketing strategy and market plan ekin duran. The parent product of the company is cocacola drink, which is a flagship product. Other brands owned by the coca cola company that have a strong brand image.
Coke as a brand in itself tries to substitute the entire soft drink. Cocacola marketing strategy is one of the most complete and diverse strategies today. The cocacola company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. Discussion and analysis of the marketing strategy of coke. A study on the marketing strategies for millenniums focusing on india find, read and cite all the research you. Its products can be found in over 200 countries around the world. A strategy and marketing plan for coca cola ukessays. Download 12page marketing plan on marketing plan for cocacola 2020. The main concern of coca cola marketing strategies has been just to improvise its system and. Cocacola have a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is of course high and profit margin is fairly low as the cocacola products are fast moving consumer goods. The coca cola corporation is defined to be the most well known trade mark in the world, and it is justly so. Remote work advice from the largest allremote company. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve.
161 1648 322 1397 755 560 1143 95 758 514 1107 1514 667 1137 1197 1144 1355 60 196 1132 260 591 919 1513 271 1033 1045 469 1631 1017 147 1522 1141 1114 1152 380 678 1374 230 1354 1074 1033 1145 1332